主講嘉賓 Speakers
Professor Wen-Chung (Lawrence) Hsu
Associate Professor of Dept. of International Business, NCNU
Professor Wen-Chung (Lawrence) Hsu is an experienced scholar specialising in international business strategy, industrial economics, and entrepreneurial management.
His research focuses on SMEs, corporate social responsibility, social business, and business ethics. He is committed to advancing sustainable business practices and supporting the development of innovative and responsible enterprises.
許文忠 副教授
暨南國際大學國際企業學系副教授
許文忠副教授是一位經驗豐富的學者，專長於國際企業策略、產業經濟，以及創業管理領域。
他的研究聚焦於中小企業、企業社會責任、社會企業與商業倫理，致力於推動永續商業實踐，並支持創新且具責任感的企業發展。
Professor Dorothy Yen
Deputy Dean & Professor of Marketing
Brunel Business School
Professor Dorothy Yen is an experienced academic leader specialising in consumer behaviour, social connection, and destination branding.
Her research focuses on ageing consumers, community wellbeing, and internationalisation. She actively collaborates with universities, charities, and policymakers to create impactful research and meaningful partnerships.
Dorothy Yen 教授
行銷學教授暨副院長
Brunel Business School
Dorothy Yen 教授是一位經驗豐富的學術領導者，專長領域包括消費者行為、社會連結以及目的地品牌塑造。
她的研究聚焦於高齡消費者、社區福祉與國際化發展，並積極與大學、慈善機構及政策制定者合作，致力於推動具影響力的研究與有意義的合作夥伴關係。
Dr. Gurdeep Singh Kohli
Director of Recruitment & Admission
Dept. of Business Analytics & Marketing
Dr. Kohli is a Senior Lecturer in Marketing and module leader for MG2641 Marketing Challenge, an interdisciplinary module where students tackle real business problems.
He is a mixed-method researcher, focusing on marketing and branding in the creative industries.
Gurdeep Singh Kohli 博士
招生與入學主任
商業分析與行銷學系
Kohli 博士現任行銷學高級講師，同時擔任 MG2641「Marketing Challenge」跨領域課程的模組負責人，帶領學生實際解決真實商業問題。
他的研究採用混合研究方法，主要專注於創意產業中的行銷與品牌研究。